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OUR CREATIVE PROCESS
At The Producers we don’t believe in working in a silo. Instead, we believe that everything we do for you needs to be connected to your big picture, with each strategy working hand-in-hand with the next. This is how we drive real results.
First, we compiled a highly targeted list of restaurant operators’ e-mail addresses to ensure our message would reach the optimum prospects. Then we put our creativity to work to deliver a compelling e-mail campaign to drive business while staying true to the Pie Five brand. Marketing automation was used to help nurture and score the prospects. A “conversion first” website was also designed and optimized. Additional content conversion pieces were created and used to convert visitors to hot prospects.
TCBY and Mrs. Fields are two iconic brands with great name recognition. We took advantage of that and added an amazing offer to break through the clutter of franchise sales offers. We did that with the “Buy a TCBY get a Mrs. Fields free” offer. This offer was so successful it became the central strategy and was communicated throughout all digital advertising, website, landing pages, public relations, and content. In addition, we redesigned their website using our “conversion first” strategy. Landing pages with content conversion pieces were added along with blogs, video franchisee testimonials, and location mapping.
We designed a website that communicates the company brand. But, something that we are most proud of is the blog newsfeed that we run at the bottom of the website. It’s different and keeps the home page fresh. The newsfeed provides updated content that is especially important to return site visitors.
Most franchisors have a similar process for selecting franchise candidates. Capriotti’s isn’t revolutionizing anything in this business aspect. The difference is that we presented the information in a fun way that captures the attention of prospects.
When it comes to business-to-business marketing, you can’t go wrong with a testimonial. Here is an example of this type of approach that we did for Synergy Restaurant Group, one of the oldest and most successful restaurant consulting groups in the nation. The copy is short but communicates impressive stats about how Synergy helped TGIFridays.
We needed do something different to help break Wok Box out of the QSR Asian pack. We decided to crate a fun approach that graphically communicates what makes Wok Box better than the competition. The result was an image and stats prospects easily remembered.
Spectrio, the leading digital signage and in-store digital marketing agency, retained The Producers Network to build a sales footprint in the fast casual and QSR franchise space. We quickly launched the sales program with a multi-unit restaurant digital signage deal with Pizza Inn.